Social Innovation

Partnering for real change on the ground

We work with social visionaries to leverage vital market mechanisms to deliver on the promise of inclusive innovation.

Crafting the message beyond the Data

We ensure that cause-related programs whether for charities or corporates are closely aligned to the brand as well as to the hearts and minds of the consumers, employees and communities the organisation serves. We have worked for sustainable urbanisation, microfinance, skill development, renewable energy, livelihood generation, public health and sustainability.

Responsible campaigns, executed with Integrity

We apply the best practices of private sector marketing to achieve positive change in the development and social space. We have used social marketing to influence public policy and advocacy, helped with coalition building, alliance development and the adoption of regulatory and legislative initiatives to drive change.