5 PR veterans aspiring professionals can consider as mentors

By Munira Rangwala, YourStory

The relationship between PR professionals and the media has always been idiosyncratic in nature. While they love to hate each other, the two professions are heavily reliant on each other to survive in the professional ecosystem. So we can’t lay enough importance on the job that aspiring PR professionals have in hand. While its expected of PR professionals to make a journalist’s work and life immeasurably better, there are quite a few who badger scribes with constant press releases and phone calls.

A good PR official is someone who understands the news and works to uncover and push important stories of their companies. They handle investigations and difficult questions with honesty and they have proven themselves to be good partners to journalists.