Founded in 2013, Altigreen is in the business of accelerating a customer’s smooth transition to an all electric or hybrid electric vehicle through their indigenously developed full technology stack. Being a new market concept and a startup, Altigreen required a strong push to get conversations started in this space.
The client approached The PRactice in the winter of 2016, when Delhi’s dilemma with smog and rising pollution was at its peak.
This strategy was executed by driving a narrative around Altigreen’s journey as a startup and through crafted messaging on an innovative green brand.
Our Strategic Media Relations program
pursued an approach which capitalized on the relevancy of the brand solution in the light of heightened concerns about the environment. This strategy was executed by driving a narrative around Altigreen’s journey as a startup and through crafted messaging on an innovative green brand. This messaging had to resonate with all the stakeholders in the space. We were able to galvanise interest about the category and the brand in the media leading to a successful outcome:
In a matter of six months, the PRactice had generated successful high impact stories in 18 Tier 1 mainline publications and electronic media such as ET, CNBC, TV 18, HBO etc. Efforts are now on to establish a thought leadership positioning for the brand in the extremely relevant yet less explored landscape of green mobility.
