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Technology to improve driver safety and road safety - The PRactice

Technology to improve driver safety and road safety

Netradyne develops ground-breaking solutions using AI and Deep Learning to improve driver safety and road safety. It is one of the first companies to have developed a robust product combining these two technologies.

The PRactice is creating awareness of  the company’s expertise in this niche area . We are building Netradyne’s reputation as a leader in this relatively new space of automotive safety.

We developed relationships with mainstream and auto-media and led with an industry category sensitization approach. We successfully positioned the company as a dynamic start-up, pioneering road safety solutions.

We began our partnership with Netradyne with Message Mapping, our messaging architecture that keeps the various stakeholders in mind and reaches out to them with relevant information about the company, the leadership,  the technology and the product. We developed Strategic Media Relations plan and invited key  journalists to have a preview of the technology even before the launch. We developed relationships with mainstream and auto-media and led with an industry category sensitization approach. We successfully positioned the company as a dynamic start-up, pioneering road safety solutions.

As an outcome of our interactions, key journalists are now aware of the road safety challenge and Netradyne’s AI solution. Media perceives Netradyne as a thought leader in this completely new space of technology for automotive safety.

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