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Reinforcing their Digital Makeover - The PRactice

Reinforcing their Digital Makeover

Siemens, a global engineering group, approached The PRactice to strengthen their position in industrial digitalization, automation and electrification space within the Indian industry. The task was to reinforce and amplify their competencies in these areas; to magnify their new agile, Industry 4.0 identity. The company wanted to be more aligned to the digital revolution transforming industry worldwide.

Over the course of a year, the spotlight of the discourses around Siemens shifted to digitalization, and consequently, their share of voice in the industry spiked as well.

The PRactice opted for the Corporate Reputation Management program that was aimed at generating awareness about Siemens’ strategic offerings in industrial digitalization. This was achieved by collaborating closely with their in-house communications team to engage with a select group of journalists. The focus was on CAT-A publications, and long-format pieces that comprehensively captured the messaging on Digitalization. The first Siemens Innovation Day held in India was also leveraged to garner high-impact stories in prominent financial, mainline and trade publications.

Over the course of a year, the spotlight of the discourses around Siemens shifted to digitalization, and consequently, their share of voice in the industry spiked as well. Besides this impact, a sharply focused Strategic Media Relations engagement plan led to brand affinity among key journalists, making Siemens a preferred choice for story inputs around digitalization and other issues surrounding Indian industry. This resulted in successfully reinforcing their transformation and leadership in the field of digitalization.

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